Sales and marketing representatives may work in almost all industries and as a result, career choices may be numerous.
Reported to be Canada's business futurist, author Frank Feather advises that the best career prospects are found by analyzing global, national and provincial trends.
His list of growth industries includes: information and high-technology; business services including computers; personal services including financial and medical; leisure, tourism, recreation and entertainment; plastics, ceramics and new materials; robotics and all outer-space industries; hydro and solar electricity; mass/urban transit and aircraft/airports; biotech farming and aquaculture; and environmental restoration.
A sales or marketing career hitched to one of these industries may have a chance of success.
Human Resources Development Canada (HRDC) shows that recent unemployment rates and earnings in sales and marketing occupations have been favourable than for the economy as a whole. Except for insurance and real estate sales, these occupations were not very sensitive to overall economic conditions. Statistics showed that the separation rate in sales and marketing is low, indicating that workers tend not to lose or leave these jobs.
Business service professionals, including those in marketing, may have earned well above average for Canadians. Sales, marketing and advertising manager earnings were among the highest for occupations in sales and service. Insurance and real estate sales occupations earnings were also higher than average, although some sales and related occupations showed below average earnings.
Indications from HRDC are that familiarity with desktop publishing and database technologies may be important for these occupations due to the development of electronic forms of sales and marketing through the Internet. "Increasing use of computer-based technologies may affect the work and skill requirements for persons employed in all of these occupations."
HRDC noted that rapid technological change means that those working in wholesale sales may be required to stay abreast of the ever-changing product lines available on the market.
Free trade and the increasing use of information technology may likely increase opportunities in sales and marketing, while government spending restraint and restructuring in the financial sector may have the opposite effect according to HRDC.